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UMPQUA Bank

Opportunity

Umpqua Bank commissioned a pubic installation entitled Exhibit: Growth. The ask was to engage the public in an inspiring experience that would connect people to the bank in a human way. The experience was open to the public in a downtown park in a geodesic domed theater creating a space for a series of grand interactive projections, powered by the Kinect V2. Local artists exhibited installtion work around the main experiece. 

 

Created at FAKE LOVE.

Outcome

Visitors were invited inside a transformative journey, where deeply evocative, emotional environments reacted distinctly to visitor’s body motions. This interaction naturally unveiled a lone seedling, glowing in the void. As visitors gesture and move, the seed grows, extending branches and blossoming leaves until it is a vibrant, flourishing tree., eventually revealing a bountiful forest. This forest is the Umpqua Community. All the visitors received a unique digital image of their tree composited with their silhouette to share.

 

 

 

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  User Experience | Generative visuals  

User Experience | Generative visuals  

 Digital Takeaway

Digital Takeaway

 Visitor Portraits

Visitor Portraits

 

Live installation in Portland, Oregon.

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