Opportunity

Umpqua Bank commissioned a pubic installation entitled Exhibit: Growth. The ask was to engage the public in an inspiring experience that would connect people to the bank in a human way. The experience was open to the public in a downtown park in a geodesic domed theater creating a space for a series of grand interactive projections, powered by the Kinect V2. Local artists exhibited installtion work around the main experiece.

Created at FAKE LOVE.

Outcome

Visitors were invited inside a transformative journey, where deeply evocative, emotional environments reacted distinctly to visitor’s body motions. This interaction naturally unveiled a lone seedling, glowing in the void. As visitors gesture and move, the seed grows, extending branches and blossoming leaves until it is a vibrant, flourishing tree., eventually revealing a bountiful forest. This forest is the Umpqua Community. All the visitors received a unique digital image of their tree composited with their silhouette to share.

UMPQUA Bank