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The New Real

New Real Website


Create a digital experience that blends the digital and the physical spaces. 


On the roof of our building is a real website–routed out from a ShopBot, with a camera on each page, streaming live 24/7. This was an effort to simulate the New Real and the fusion / confusion of the physical and digital worlds. The website design / UI pokes at common internet tropes such as drop shadows becoming real shadows, buttons as physical buttons, text boxes are literally inset boxes. Every time you return to the site, you'll have a completely different experience–it could be night, raining, snowing, sleeting or if you're lucky, you can catch a romantic sunset.