Permanent installation concept design for Equinox to be scaled at multiple national locations. An immersive guest experience designed to express energy using real time data. Aggregated club activity data generates low resolution LED visuals as guests come in the entryway and hi resolution visuals on a focal statement wall. Visuals are an immersive expression of the Equinox brand and the energy in this site specific location. Physical movement and communal activity are expressed within constantly changing states of calm and activity.
Created at HUSH.